If a judge agrees with the U.S. Department of Justice's proposal to force Alphabet Inc. to sell its Chrome browser business, the sale could be valued at as much as $20 billion, representing a significant and historic blow to the global tech giant.
Mandeep Singh, an analyst at Bloomberg Intelligence, stated that if the sale proceeds, the business could be valued at "at least $15-20 billion," given that Chrome has more than 3 billion monthly active users.
On Monday evening Eastern Time, Bloomberg reported that antitrust officials from the Justice Department plan to recommend that Amit Mehta, the federal judge who ruled in August that Google unlawfully monopolized the search market, mandate the sale of Chrome. Additionally, antitrust officials are seeking to propose data licensing requirements and remedies related to artificial intelligence (AI) and the Android smartphone operating system to curb Google’s dominance.
This would not only mark a historic blow to Google but also signify the most aggressive action taken by the U.S. government against a tech company since the failed attempt to break up Microsoft two decades ago.
According to web traffic analysis service StatCounter, Chrome holds approximately 61% of the U.S. browser market share and is the most widely used browser globally. Owning Chrome is crucial to Google's advertising business, as it enables the company to track logged-in users' activities and use this data to more effectively target ads, which constitute the majority of Google's revenue. Google also uses the Chrome browser to steer users toward its flagship AI product, Gemini.
Lee-Anne Mulholland, Google’s Vice President for Regulatory Affairs, stated that the Justice Department "continues to pursue an aggressive agenda that goes far beyond the scope of the case’s legal issues." She added, "Regulating in this manner will ultimately harm consumers, developers, and America's tech leadership when it is needed most."
The Department of Justice declined to comment.
Google’s stock showed little change on Tuesday, closing on Monday at $176.80 per share, marking a 25% increase so far this year.
Sources indicated that antitrust authorities hope the judge will order Google to sell Chrome, the world’s most widely used browser, as it serves as a critical gateway for many users to access the search engine.
In preparation for this proposal, U.S. government prosecutors have met with dozens of companies over the past three months. Sources mentioned that states are still considering adding proposals, and certain details may change.
In its latest financial report released at the end of last month, Google’s advertising revenue for the third quarter was approximately $65.85 billion, representing 74.6% of Alphabet’s total revenue for the period. Of that, revenue from Google search and other services reached $49.39 billion, accounting for 75% of its ad revenue.
Revenue from Google Search has seen two consecutive quarters of slowing growth, indicating challenges in Google’s advertising business. Market research firm eMarketer predicts that due to increasing competition from rivals like Amazon, Google’s share of the search ad market will fall to below 50% next year.
However, selling Chrome might be considered a relatively less severe penalty. According to Bloomberg’s report on Monday, antitrust officials previously considered forcing Google to sell the Android system.
Following Monday's revelation of the Justice Department’s push for the sale of Chrome, Google’s Vice President for Regulatory Affairs, Lee-Anne Mulholland, stated in a statement: "The Justice Department continues to pursue an aggressive agenda that goes far beyond the scope of this case’s legal issues. Such government intervention will harm consumers, developers, and U.S. technological leadership at a time when it is needed most."
The Justice Department declined to comment on media requests regarding the report.
On Tuesday, Alphabet’s stock initially fell by nearly 1% but recovered, turning positive in early trading and rising 1.7% at midday to reach a new intraday high.
Follow us
Find us on Twitter, Instagram, YouTube, and TikTok for frequent updates on all things investing.
Have a financial topic you would like to discuss? Head over to the uSMART Community to share your thoughts and insights about the market! Click the picture below to download and explore uSMART app!
Important Notice and Disclaimer:
We have based this article on our internal research and information available to the public from sources we believe to be reliable. While we have taken all reasonable care in preparing this article, we do not represent the information contained in this article is accurate or complete and we accept no responsibility for errors of fact or for any opinion expressed in this article. Opinions, projections and estimates reflect our assessments as of the article date and are subject to change. We have no obligation to notify you or anyone of any such change. You must make your own independent judgment with respect to any matter contained in this article. Neither we or our respective directors, officers or employees will be responsible for any losses or damages which any person may suffer or incur as a result of relying upon anything stated or omitted from this article.
This document should not be construed in any jurisdiction as constituting an offer, solicitation, recommendation, inducement, endorsement, opinion, or guarantee to purchase, sell, or trade any securities, financial products, or instruments or to engage in any investment or any transaction of any kind, nor is there any intention to solicit or invite the purchase or sale of any securities.
The value of these securities and the income from them may fall or rise. Your investment is subject to investment risk, including loss of income and capital invested. Past performance figures as well as any projection or forecast used in this article is not indicative of its future performance.
This advertisement has not been reviewed by the Monetary Authority of Singapore